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la-casa-integrated-campaign

For La Casa de las Madres, a shelter for battered women and their children, I conceived, pitched, and produced the “Your life. Your call.” campaign. It comprised a billboard, bus-side, poster, brochure, postcard, and wallet card. But before I could produce the campaign for La Casa, I had to convince my employer, Haggin Marketing, to take on a pro bono client in the first place.