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At Tea Collection, the children’s fashion company whose clothes are inspired by travel, the co-founder admitted to me that her copy tended to be serious. So, with her blessing, I made the copy lighter and more childlike.

One sample headline:

Boy to the World

Three sample subheads:

So much fun, he’ll want more than one.

From skirts to tees, tops to toes, give her bold layers where everything goes.

Wherever you go on land or sea, pack comfort & color—travel with Tea!

No, most Tea copy does not rhyme. Two examples:

So why did we travel 6,000 miles to the land of bikes, birch trees, bright colors and well-dressed forest gnomes? Well, lots of reasons…

Copenhagen $29 Round-Trip
With patterns (and prices) like these, you have to go there!