At Tea Collection, the children’s fashion company whose clothes are inspired by travel, the co-founder admitted to me that her copy tended to be serious. So, with her blessing, I made the copy lighter and more childlike.
One sample headline:
Boy to the World
Three sample subheads:
So much fun, he’ll want more than one.
From skirts to tees, tops to toes, give her bold layers where everything goes.
Wherever you go on land or sea, pack comfort & color—travel with Tea!
No, most Tea copy does not rhyme. Two examples:
So why did we travel 6,000 miles to the land of bikes, birch trees, bright colors and well-dressed forest gnomes? Well, lots of reasons…
Copenhagen $29 Round-Trip
With patterns (and prices) like these, you have to go there!
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