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Evan Elliot WriterslashEvan Elliot WriterslashEvan Elliot EditorslashEvan Elliot TeacherslashAbout Evan Elliot


For this outdoor-clothing company, I created a guiding metaphor: these clothes are like Range Rovers. They spend most of their time on the street and they look great there. But when you take them off the pavement they really start to shine. Campaign and tag line: “Sportif USA. Outdoor intelligence for the everyday extremist.”